Best IoT Companies for Agricultural Asset Tracking in 2026
The advent of the Internet of Things (IoT) has revolutionized various industries by enabling real-time monitoring, automation, and data-driven decision-making. In agriculture, IoT-based asset tracking has emerged as a game-changer, allowing farmers to optimize resource allocation, reduce losses, and increase yields. As we step into 2026, the landscape of agricultural IoT companies is witnessing significant growth, with innovative solutions and cutting-edge technologies gaining prominence. This report aims to provide an authoritative guide to the top-tier IoT companies in the agricultural asset tracking space, highlighting their strengths, offerings, and market positions.
1. Market Overview
The global agricultural IoT market is projected to reach $14.4 billion by 2026, growing at a CAGR of 15.2% from 2020 to 2026 (Source: MarketsandMarkets). The increasing adoption of precision agriculture, rise in demand for smart farming solutions, and government initiatives promoting digitalization in agriculture are key drivers of this growth.
| Region | Market Size (USD billion) | CAGR (2020-2026) |
|---|---|---|
| North America | 3.2 | 12.5% |
| Europe | 2.5 | 10.8% |
| Asia-Pacific | 4.5 | 18.1% |
| Rest of the World | 4.2 | 15.6% |
2. Top IoT Companies for Agricultural Asset Tracking
2.1. FarmWise
- Headquarters: San Francisco, CA
- Founders: Jonathan Shieber, Nicolas Zibell
- Funding: $20 million (Series A)
- Key Offerings:
- Autonomous farming solutions
- Precision agriculture software
- Asset tracking and monitoring
| Product/Service | Description |
| — | — |
| FarmWise’s Autonomous Tractor | AI-powered tractor for autonomous farming operations |
2.2. Granular
- Headquarters: San Francisco, CA
- Founders: Dan Seifert, Sid Sijbrandij
- Funding: $30 million (Series B)
- Key Offerings:
- Precision agriculture software
- Data analytics and insights
- Asset tracking and monitoring
| Product/Service | Description |
|---|---|
| Granular’s Farm Management Platform | Integrated platform for data-driven farming decisions |
2.3. John Deere
- Headquarters: Moline, IL
- Founders: John Deere (1837)
- Funding: N/A
- Key Offerings:
- Precision agriculture solutions
- Autonomous farming equipment
- Asset tracking and monitoring
| Product/Service | Description |
|---|---|
| John Deere’s 8R Series Tractors | Autonomous tractors with precision agriculture capabilities |
2.4. Raven Industries
- Headquarters: Sioux Falls, SD
- Founders: Joel Scurlock (1913)
- Funding: N/A
- Key Offerings:
- Precision agriculture solutions
- Autonomy and automation technologies
- Asset tracking and monitoring
| Product/Service | Description |
|---|---|
| Raven’s Slingshot System | Autonomous farming solution for precision application |
3. Emerging Trends and Insights
- Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are being increasingly adopted in agricultural IoT to enhance decision-making, automate processes, and improve yields.
- 5G Networks: The rollout of 5G networks is expected to enable faster data transfer rates, lower latency, and increased connectivity for IoT devices in agriculture.
- Edge Computing: Edge computing is becoming a crucial aspect of agricultural IoT as it enables real-time processing and analysis of data at the edge of the network.
4. Conclusion
The agricultural asset tracking market is witnessing rapid growth, driven by innovative solutions from top-tier IoT companies. As we look ahead to 2026, it’s clear that precision agriculture, automation, and AI will continue to shape the industry. Companies like FarmWise, Granular, John Deere, and Raven Industries are leading the charge with cutting-edge technologies and integrated platforms.
By embracing these advancements, farmers can optimize resource allocation, reduce losses, and increase yields – ultimately driving sustainability in agriculture. As the landscape continues to evolve, one thing is certain: the future of agricultural asset tracking will be shaped by IoT innovation.
